Fior Flower Concept Store

Located in Split, Fior Flower Concept Store reimagines the traditional floral retail environment through a contemporary design language that brings together minimalism, sculptural forms and a gallery-inspired approach to spatial composition.

The interior is defined by a restrained palette of soft neutral tones, complemented by stainless steel surfaces, reflective finishes and carefully selected statement pieces. Clean architectural lines and generous wall surfaces create a quiet backdrop for the products, allowing floral arrangements, objects and carefully curated details to become part of the visual identity of the space.

A series of custom-designed display elements and floating shelves establishes a flexible setting for presenting flowers, decorative objects and lifestyle products. Metallic surfaces introduce a subtle industrial character, while sculptural seating and distinctive furniture pieces add texture and contrast. Carefully placed accents of vivid green and deep red bring an unexpected sense of energy to the otherwise understated interior.

Lighting plays an important role in shaping the atmosphere, highlighting selected displays and emphasizing the relationship between materials, objects and spatial elements. The result is a retail environment that moves beyond conventional functionality, creating a setting where floral design, art and contemporary interiors meet.

Fior is conceived as more than a flower shop: it is a distinctive concept store and an immersive retail experience, where every element contributes to a cohesive visual identity.